Success in marketing is based on a strong strategic marketing plan. Development of a strategic plan allows a business to effectively coordinate their marketing efforts in an integrated way allowing them to work together as well as with other company efforts.

Effective strategic planning begins with a thorough marketing evaluation. This evaluation includes analyzing markets currently served by the client, their current customer base, their past and current marketing activities, and new market opportunities among other things.

The marketing evaluation yields an analysis identifying year-round marketing opportunities for the client. We review this with the client with the goal of prioritization. Prism Marketing Services is then in position to complete a comprehensive marketing plan including budgets and timelines.

Having developed hundreds of marketing campaigns, we have significant experience in the realities of managing projects. From managing vendors to managing timelines as well as working with client schedules, we can produce completed projects and programs on-time and on-budget. We work in a way that coordinates activities with any internal department(s) that may be a part of or impacted by the programs.

Prism Marketing Services is one of the most experienced and thorough list brokers in the Rochester area. We have developed strong relationships with many list managers providing the ability to conduct in-depth prospect list research for our clients and to provide the targeted lists our clients need. Our list research is focused on gaining an understanding the target audience and finding creative ways to reach those prospects in a cost-effective manner.

One of the keys to conducting successful list research is to understand who the target audience should be. To that end, we can conduct current customer profiling that yield a picture of the characteristics shared by those you currently do business with and help target those your desire to do business with.

The list segmentation and coding of prospects services allow for accurate measurement of results. Our comprehensive post-program analysis and reporting will help you to effectively target future campaigns by eliminating poorly performing segments, thus improving your return on investment.

Our list research can focus on traditional postal lists, email lists or both.

Prism Marketing Services provides full service direct marketing program development and implementation. We provide high quality yet cost-effective solutions to meet your direct marketing needs. Utilizing a network of experienced professionals, we are able to match their areas of expertise with your requirements. This yields a talented team dedicated to your program and focused on providing targeted mailings at the best value possible.

One of the most important areas on which we place focus is post-program analysis. We provide upfront list segmentation and coding services to yield measurable results at the program's conclusion. Measuring results and providing comprehensive reporting allows us to effectively target future campaigns and improve return on investment for our clients.

We produce annual reports, promotional brochures, corporate capabilities brochures, postcards and many other collateral materials. From complex six-color pieces to economical one color projects, we work within our client's specifications to complete the job on time and within budget. Please ask us for samples of our work.

One of the foundations of a successful long-term marketing program is a segmented database of customers and prospects. Knowing detailed information about your customers allows targeting each new offer to those most likely to purchase.

Key information includes types of products previously purchased, amount of previous purchases, recency of last purchase, industry and title of prospect, as well as various demographics.

For those clients who do not have a good handle on whom their target audience should be, we offer current customer profiling. Developing a profile of whom your current customers are from a demographic and geographic standpoint allows the most successful targeting of new customers.

We understand the importance of a strong database and work with our customers to develop that. Using detailed coding structures we help measure results and use that information to recommend future initiatives.

Prism Marketing Services provides a full range of website design capabilities. From sites as simple as single pages to those requiring full-animation graphics, we can provide a cost-effective solution to your website needs.

Search Engine Optimization and Web Marketing are also important factors in the overall web marketing strategies we impart to our clients. Beyond just building a great website, our team will consult with you to understand your business objectives and analyze your Web site to come up with the best plan for getting more targeted traffic to your site. We focus on the Website's content, keywords and links and submit your Website to all the major search engines and local directories so that the search engines can find you. To enhance your search engine ranking, we create unique content using keywords tailored for your business. Our experts analyze your site and fix or recommend changes to get your site found by search engines. Our experts will acquire relevant links to your Web site to improve your search engine ranking.

Prism Marketing Services has extensive experience in both business-to- business and business-to-consumer mail order. One of our particular strengths is catalog design and development. We collaborate closely with our clients to yield a catalog designed to maximize sales and provide measurable results. Different post-program analyses allow for refinement with the goal of improving the performance of future catalog issues.

Our extensive cataloging experience also extends into database and operational planning support services. Please inquire about our specific catalog experiences and how they might best your particular needs.

Prism Marketing Services provides its clients with effective solutions for sales lead management capabilities. All the marketing in the world can be wasted without a system in place to manage the leads that result and turn them into new customers.

In developing a lead management system, we provide a Needs Analysis that addresses the number and types of sales staff, their location and a review of the sales process. Upon implementation of the system, we provide complete customization and database installation services. Complete marketing applications are integrated to the package including customized letters and reports.

The goal of this process is to create a system that provides your sales team with more selling time and one that makes their efforts more effective. At the same time, the system will provide management with complete reporting capabilities and prevention of lost opportunities.

We can provide complete mailing services for any type of direct mail campaign. Our campaigns have included simple postcards and complex data-driven personalized letters with reply devices.

Our objectives are to minimize your postage costs while providing the most economical and efficient processing of your mailing.

Other cost saving services we can provide include NCOA and other list hygiene processes designed to increase the quality of your list and thus maximize the deliverability of your mailing programs.